Product Communications
I write product, brand, and sustainability communications for the EV industry.
I create compelling stories for product launches, auto & tech press, PR, investors, ESG, live broadcast, social, digital, and the person standing next to you in line.
Fisker Ocean Product Guide
Complete vehicle guide, for press and customers.
Trim levels, Key Features. Colors, Interiors, Wheels, Sustainable Materials, ADAS, Connected Car, OTAs, Charging, Service, Warranty, Delivery, Specs.
Audience: Global customers, dealer partners, press, PR, events.
Role: Structure, concept. Research & development with vehicle engineering. Copywriting, creative.
Case Study: Event + PR = Earned Media
Ocean Global Launch 2023
Purpose
Create maximum impact in global earned media for launch of Fisker Ocean EV & Fisker brand.
Connect Fisker brand sustainability with Fisker Ocean design, innovation, performance.
Method
Invite 40+ key global automotive, tech, business, and lifestyle journalists, auto influencers to Vienna drive event, near Magna-Steyr manufacturing in Graz.
Sustainability, design & tech presented by CEO Henrik Fisker, CTO, Design and ESG Directors.
Full-day performance driving.
Audience: Targeted top auto, tech, and lifestyle press, customers.
Role: All messaging, branding, copywriting. PR: accompany press 1:1 for in-depth Q&A.
Story
“A Sustainable Drive”: Sustainability drives manufacturing, innovation, performance, and vehicle design.
Vision: A Clean Future for All
Impact: Ocean has longest range, lowest published carbon footprint of any electric SUV in US and Europe
Role: CEO/CTO speaker deck: brand and product messaging. For global press: All event messaging, unified sustainability story, all story concepts, research, copywriting.
Results
121 global stories, 2.04B reach
7.9M linked views in Auto, Lifestyle, Tech stories.
4 / 5 star reviews in global auto press.
Event cost $300K US.
Reviews
Case Study: Event + PR = Earned Media
Product Vision Day 2023
Purpose
Present Fisker EV family – Ocean, PEAR, Rónin, Alaska, Force-E – and BLADE computing system together for the first time, as a comprehensive brand and product vision story.
Method
1-hour Fisker brand launch and product vision event.
Live exclusive to invited global press & investors. Global live-stream.
Audience: global press, IR, customers
Role: Story and script writing for, and in collaboration with, CEO Henrik Fisker. Show outline, research, script writing with C-suite & leadership in every Fisker business unit.
Results
173 global stories, 2.41B reach
10.72M linked story views in Auto, Financial, Tech press.
157K global livestream views.
Attended by 200+ press, investors, VIPs.
Product COMMUNCIATIONS
Vehicle Intro Pages
Vehicle promise and purpose, for introduction of Alaska, PEAR, and Ronin
Audience: Global customers, dealer partners, press, PR, events.
Role: Structure, concept. Research & development with vehicle engineering. Copywriting, creative.
Product COMMUNCIATIONS
Fisker Intelligent Pilot
Product story video for CES launch of Fisker Intelligent Pilot, Fisker’s Advanced Driver Assist System.
Audience: global tech press, IR, customers
Role: Story structure and research with ADAS engineering, powertrain, EE, software & edge computing, product positioning, human experience group. Video concept & structure, scriptwriting. 3D animation supervision.
CORPORATE BRAND • INVESTOR RELATIONS • PR
Press Releases
Fisker’s daily evolving business story.
Written for financial / auto / general / tech press, IR, public.
Story development with C-suite, engineering (chassis / powertrain / EE / battery / ADAS / software), charging & energy, product positioning, vehicle design, CMF, human experience, UI, digital products, ESG, IR, legal, HR, marketing and events, finance, operations, global sales, service, and delivery
Audience: global press, IR, customers.
Role: Story structure, research, copywriting, legal & corporate approvals.
Fisker To Reveal PEAR, Alaska Pickup Truck
Fisker Opens Fisker Lounge NYC
Fisker Lowers US Price For Fisker Ocean Extreme
Fisker Customers Gain Access To Tesla Superchargers
Fisker Opens Flagship Lounge In Los Angeles Aug. 19
Fisker Showcases Future Vehicles At Product Vision Day
Fisker Publishes 2022 ESG ‘DRIVEN BY IMPACT’ Report
Fisker Announces PEAR: Innovative, Affordable Crossover
Fisker Announces Rónin: Super GT Convertible At $385K
Fisker Announces Alaska Pickup Truck
Fisker Announces Force E Off-Road Package
Fisker Ocean Wins iF Design Award 2024 - Best Electric SUV
Fisker Signs New Dealer Partners In US
Fisker Signs US Dealer Partners In NY, FL, IN
Fisker To Release Ocean OS 2.0 Software Update
Fisker Welcomes Dealers To 1st Open House
Fisker Brings Ocean To Canadian Int’l Auto Show
Fisker Electrified Tour Begins, With Stops In 17 US Cities
Fisker Holds Largest Owner Meetup In Company History
Fisker Provides Dec 2023 Update, Deliveries Grow +300%
Fisker Celebrates 2023 Award Wins - Best EV, SUV, Design
Fisker Ocean Wins Two AutoAwards (France) - Best EV, SUV
PR
Design Awards
Write compelling brand & product positioning stories, to win coveted auto industry awards for Fisker Ocean.
Leverage and amplify award wins through digital campaigns, earned media, Fisker CRM marketing, owned channels, paid media, social campaigns.
iF Design, Red Dot, Automobile Awards. CarWow,, UK COTY, German Design Awards, Edmunds.
Audience: Targeted top auto, tech, and lifestyle press, IR, customers.
Role: Concept, branding, copywriting, creative.
Employee + Customer education
EV 101
Charging & EV infrastructure, Fisker EV charging features.
Audience: Retail team for Fisker’s global Brand Experience centers, all-employee EV education.
Role: Structure, research, copywriting, editing.
