Product Communications
I write brand, product, and sustainability communications for the EV industry.
I create compelling stories for product launches, auto & tech press, PR, investors, ESG, live broadcast, social, digital, and the person standing next to you in line.
Fisker Ocean Product Guide
Complete vehicle guide, for press and customers.
Trim levels, Key Features. Colors, Interiors, Wheels, Sustainable Materials, ADAS, Connected Car, OTAs, Charging, Service, Warranty, Delivery, Specs.
Audience: Global customers, dealer partners, press, PR, events.
Role: Structure, concept. Research & development with vehicle engineering. Copywriting, creative.
Case Study: Events + PR = Earned Media
Ocean Global Launch 2023
Method
Invite 40+ key global automotive, tech, business, and lifestyle journalists, auto influencers to drive event in Austrian wine country.
Sustainability, design & tech presented by CEO Henrik Fisker, CTO, Design and ESG Directors.
Full-day performance driving
Audience: Targeted top auto, tech, and lifestyle press, customers.
Role: All messaging, branding, copywriting. PR: accompany press 1:1 for in-depth Q&A.
Story
“A Sustainable Drive”: Sustainability drives manufacturing, innovation, performance, and vehicle design.
Vision: A Clean Future for All
Impact: Ocean has longest range, lowest published carbon footprint of any electric SUV in US and Europe
Role: CEO/CTO speaker deck: brand and product messaging. For global press: All event messaging, unified sustainability story, all story concepts, research, copywriting.
Results
121 global stories, 2.04B reach
7.9M linked views in Auto, Lifestyle, Tech stories. 4 / 5 star reviews in global auto press. Event cost $300K US.
Case Study: Events + PR = Earned Media
Product Vision Day 2023
Method
1-hour Fisker brand launch and product vision event.
Live exclusive to invited global press & investors.
Global live-stream.
Audience: global press, IR, customers
Role: Story and script writing for, and in collaboration with, CEO Henrik Fisker. Show outline, research, script writing with C-suite & leadership in every Fisker business unit.
Results
173 global stories, 2.41B reach
10.72M linked story views in Auto, Financial, Tech press. 157K global livestream views.
Product COMMUNCIATIONS
Fisker Intelligent Pilot
Product story video for launch of Fisker Intelligent Pilot, Fisker’s Advanced Driver Assist System (ADAS) at CES.
Audience: global tech press, IR, customers
Role: Story structure and research with ADAS engineering, powertrain, EE, software & edge computing, product positioning, human experience group. Video concept & structure, scriptwriting. 3D animation supervision.
CORPORATE BRAND • INVESTOR RELATIONS • PR
Press Releases
Fisker’s evolving business story, one day at a time.
Written for financial / auto / general / tech press, IR, public.
Story development with leadership in every business unit at Fisker: C-suite, engineering (chassis / powertrain / EE / battery / ADAS / software), charging & energy, product positioning, vehicle design, CMF, human experience, UI, digital products, ESG, IR, legal, HR, marketing, finance, operations, sales, service, events, delivery, sales leadership for nine EU countries, US, Canada.
Audience: global press, IR, customers
Role: Story structure, research, copywriting, legal & corporate approvals.
Fisker To Show Production-Intent Fisker PEAR, Alaska Pickup Truck
Fisker Lowers Price In U.S. For Top-Level Fisker Ocean Extreme
Fisker Showcases Future Vehicle Lineup At First-Ever Product Vision Day
Fisker Releases Details For PEAR: Innovative And Affordable Crossover
Fisker Releases Details For Rónin: Super GT Convertible Priced At $385K
Fisker Releases Additional Details ForAlaska Super Sport Pickup Truck
Fisker Releases Additional Details For Ocean Force E Off-Road Package
Fisker Ocean Wins iF Design Award 2024 For Best Electric SUV
Fisker Signs New Dealer Partners In US As Strategic Shift Continues
Fisker Signs US Dealer Partners In New York State, Florida, And Indiana
Fisker Welcomes Dealers To 1st Open House, Signs 1st US Dealer Partner
Fisker Brings Award-Winning Ocean To Canadian International Auto Show
Fisker Electrified Tour Starts Today With Stops In 17 Cities, 11 US States
Fisker Holds Largest Global Meetup Of Owners In Company History
Fisker Provides December 2023 Business Update, Deliveries Grow +300%
Fisker Celebrates Award Wins In 2023 For Best EV, SUV, Product Design
Fisker Ocean Wins Two AutoAwards In France, For Best EV, SUV
see complete catalog at Fisker Newsroom fiskerinc.com/newsroom
PR
Design Awards
Write compelling brand & product positioning stories, to win coveted auto industry awards for Fisker Ocean.
Leverage and amplify award wins through digital campaigns, earned media, Fisker CRM marketing, owned channels, paid media, social campaigns.
iF Design, Red Dot, Automobile Awards. CarWow,, UK COTY, German Design Awards, Edmunds
Audience: Targeted top auto, tech, and lifestyle press, IR, customers.
Role: Concept, branding, copywriting, creative.
Employee + Customer education
EV 101
Charging & EV infrastructure, Fisker EV charging features.
Audience: Retail team for Fisker’s global Brand Experience centers, all-employee EV education.
Role: Structure, research, copywriting, editing.