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Product Communications

I write brand, product, and sustainability communications for the EV industry.

I create compelling stories for product launches, auto & tech press, PR, investors, ESG, live broadcast, social, digital, and the person standing next to you in line.

 

Fisker Ocean Product Guide

Complete vehicle guide, for press and customers.

Trim levels, Key Features. Colors, Interiors, Wheels, Sustainable Materials, ADAS, Connected Car, OTAs, Charging, Service, Warranty, Delivery, Specs.

Audience: Global customers, dealer partners, press, PR, events.

Role: Structure, concept. Research & development with vehicle engineering. Copywriting, creative.

 
 

 

Case Study: Events + PR = Earned Media

Ocean Global Launch 2023

Purpose

Create maximum impact in global earned media for launch of Fisker Ocean EV & Fisker brand.

Connect Fisker brand sustainability with Fisker Ocean design, innovation, performance.


 
 

Method

Invite 40+ key global automotive, tech, business, and lifestyle journalists, auto influencers to drive event in Austrian wine country.

  • Sustainability, design & tech presented by CEO Henrik Fisker, CTO, Design and ESG Directors.

  • Full-day performance driving

Audience: Targeted top auto, tech, and lifestyle press, customers.

Role: All messaging, branding, copywriting. PR: accompany press 1:1 for in-depth Q&A.


Story

“A Sustainable Drive”: Sustainability drives manufacturing, innovation, performance, and vehicle design.

  • Vision: A Clean Future for All

  • Impact: Ocean has longest range, lowest published carbon footprint of any electric SUV in US and Europe

Role: CEO/CTO speaker deck: brand and product messaging. For global press: All event messaging, unified sustainability story, all story concepts, research, copywriting.


Results

121 global stories, 2.04B reach

7.9M linked views in Auto, Lifestyle, Tech stories. 4 / 5 star reviews in global auto press. Event cost $300K US.

 
 
 
 

 

Case Study: Events + PR = Earned Media

Product Vision Day 2023

Purpose

Present Fisker EV family – Ocean, PEAR, Rónin, Alaska, Force-E – and BLADE computing system together for the first time, as a comprehensive brand and product vision story.


 
 

Method

1-hour Fisker brand launch and product vision event.

Live exclusive to invited global press & investors.

Global live-stream.

Audience: global press, IR, customers

Role: Story and script writing for, and in collaboration with, CEO Henrik Fisker. Show outline, research, script writing with C-suite & leadership in every Fisker business unit.

 
 

Results

173 global stories, 2.41B reach

10.72M linked story views in Auto, Financial, Tech press. 157K global livestream views.

 
 
 
 

 

Product COMMUNCIATIONS

Fisker Intelligent Pilot

Product story video for launch of Fisker Intelligent Pilot, Fisker’s Advanced Driver Assist System (ADAS) at CES.

Audience: global tech press, IR, customers

Role: Story structure and research with ADAS engineering, powertrain, EE, software & edge computing, product positioning, human experience group. Video concept & structure, scriptwriting. 3D animation supervision.

 
 

 
 

CORPORATE BRAND • INVESTOR RELATIONS • PR

Press Releases

Fisker’s evolving business story, one day at a time.

Written for financial / auto / general / tech press, IR, public.

Story development with leadership in every business unit at Fisker: C-suite, engineering (chassis / powertrain / EE / battery / ADAS / software), charging & energy, product positioning, vehicle design, CMF, human experience, UI, digital products, ESG, IR, legal, HR, marketing, finance, operations, sales, service, events, delivery, sales leadership for nine EU countries, US, Canada.

Audience: global press, IR, customers

Role: Story structure, research, copywriting, legal & corporate approvals.

 
 

 

PR

Design Awards

Write compelling brand & product positioning stories, to win coveted auto industry awards for Fisker Ocean.

Leverage and amplify award wins through digital campaigns, earned media, Fisker CRM marketing, owned channels, paid media, social campaigns.

iF Design, Red Dot, Automobile Awards. CarWow,, UK COTY, German Design Awards, Edmunds

Audience: Targeted top auto, tech, and lifestyle press, IR, customers.

Role: Concept, branding, copywriting, creative.

 
 

 

Employee + Customer education

EV 101

Charging & EV infrastructure, Fisker EV charging features.

Audience: Retail team for Fisker’s global Brand Experience centers, all-employee EV education.

Role: Structure, research, copywriting, editing.