Brand
I help sustainability-driven companies say things simply.
Together we articulate core brand values, and tell stories that move and inspire action.
Brand Identity
Brand Book
Mission, vision, brand values. Founder story, product architecture, voice and style guides.
Audience: Agency and business partners, Comms, creative, Marketing, HR, employee education.
Role: Development 1:1 with C-suite & leadership. Story structure, research, copywriting. 1:1 collab with Fisker Creative Director.
BRAND IDENTITY • Website
Brand Values
Fisker brand values, on fiskerinc.com
Role: Brand identity, concept, structure, editing, copywriting.
Brand Identity • Website
ESG Values
Fisker Environmental, Social, and Governance (ESG) values, on fiskerinc.com.
Role: Copywriting, editing.
STRATEGY
Product Architecture
Story structure for Fisker family of EVs, unified under Vision of “A Clean Future for All”.
Promise, emotional description, four best-in-class USPs. Who EV is for, and how it delivers on Fisker’s sustainability value.
Audience: Agency partners, global website visitors, CRM Marketing, Investor Relations. Comms, creative, Marketing , HR.
Role: Concept, structure, research, copywriting, tech & USP validation.
Brand IDENTITY • Product Communications
Ocean Brochure
Fisker’s brand and product stories, connected.
Audience: Customers, dealer partners.
Role: Concept, structure, copywriting. 1:1 collab with Fisker Creative Director.
STRATEGY • BRAND STORY
Naming
California, nature and sustainability.
Connect brand values, vision, and mission to key design components of Fisker EVs.
Audience: global, all channels.
Role: Naming systems for trims, roofs, batteries, colors, interiors, wheels, features, digital products, special models.. Research, ideation & development. Copywriting. Project management, selection committee.
INVESTOR RELATIONS
Company Overview
The Fisker brand, for investors and press.
Brand positioning, manufacturing, product architecture, USPs, engineering, technology, partnerships, business, marketing, sales.
Audience: IR, Press, Partners, Corp Comms.
Role: Brand and Product sections: Concept, research, copywriting.
STRATEGY • BRAND STORY
Colors
Emotional brand-affinity stories.
Colors, interiors, wheels. California, nature and sustainability.
Audience: global, all channels.
Role: Concept, story structure, research, copywriting.
STRATEGY • BRAND STORY RESEARCH
Customer Journey + Brand Insights
Research & report for designing customer journey in Fisker Lounges.
Understand how Fisker brand is seen by early adopters and new EV customers at LA Auto Show, CES, Mobile World Congress.
Audience: Internal: Comms, creative, Marketing, Retail. Design & architecture agency partners. Employee education.
Role: Research project management. Brand identity, concept, structure, research, copywriting.
