Brand, communications, and creative for the EV industry, sustainability-driven companies.

I help sustainability-driven companies say things simply.
Together we articulate core values, and make comms and creative that inspire action.

I create compelling stories about the clean future of electric mobility for product launches, auto/tech press, PR, investors, ESG, broadcast, social, digital, and the person next to you in line.                               

Those I work with value my unique breadth of experience.

I have shot over a hundred commercials, directed agency and production partners, authored EV brand identity guidelines and product strategy, built creative briefs, and written for brand and product marketing, live events, PR, and earned media.

Out in the world.

I love living in the city: creative people, restaurants, arts, improv comedy. I like good movies, riding my bike in beautiful places, sitting with friends for coffee, and occasionally buying a really nice shirt.

I have a film & arts background, and I came up through the traditional union camera crew ranks. Local 600 since 1995. I love working with my hands.

I use the SoCal outdoors every single weekend.  I'm one of the founders of this cycling club. http://thefireflies.cc ( 10x SF > LA, 2x Geneva > Cannes ).